Letter From Kirt

The words ‘No Smoke. No Mirrors.’ are more than just a slogan for us.

Here at PineRidge Ford they’re what we use to guide our daily decisions and ensure our loyal customers are happy and well looked after. It all stems from a love for the region and a great respect for the people in the area.

Here are a few words from Kirt Prete, our leader and Dealer Principal, about the founding and roots of PineRidge Ford:


PineRidge was founded in Meadow Lake, SK in 1993. My partner Larry Moeller had come home to Meadow Lake to visit his family and saw an opportunity to open a dealership. A few years had gone by since there was a Ford dealership in town, and no one had yet stepped up to make it happen. Larry partnered with Bill Griffiths, built a new building and started PineRidge in the fall of 1993.

"Larry partnered with Bill Griffiths, built a new
building and started PineRidge in the fall of 1993."


Bill was the managing partner for 8 years until he retired. Nearly three years went by with various managers before I came along. My name is Kirt Prete, and I became the managing partner at the end of 2003. Before that I was managing a very large Ford dealership in Alberta, until I decided it was time to realize a childhood dream. Ever since I was a little boy growing up on the farm in Saskatchewan, I dreamed of owning a Ford dealership or being a police officer. But, since I was too fat to be a police officer, I ended up getting into the car business!


My wife and I have four children and we knew deep down that we didn't want to live in the city to raise our family (it's hard to keep a Saskatchewan farm boy in a cement jungle). Anyway, to make a long story short, we were very pleased to discover that it was going to be possible for me to realize the boyhood dream and live in a place that suited our ideals for raising our family. Suffice it to say, my family and I are thrilled to be here. I also believe that all of the staff here feel the same way. Everyone is happy to come to work, and even though there are sometimes difficult things for us to overcome, we have fun and go home at the end of the day knowing that there is no reason why we won't have a good day again tomorrow!


I always knew that, when I had my own car dealership, I would approach business a little differently than the majority of dealers. I still believe that the majority of the population would prefer to buy a vehicle without all the gimmicks and "too good to be true" offers that dealerships use to entice people to come and buy. I am happy to say that my straightforward approach is working, as we are getting customers from all over Western Canada.


But that's enough about me. I hope you are able to find what you're looking for through our site! The staff and I here at PineRidge look forward to serving all your automotive needs. Please don't hesitate to contact us if you have questions, feedback or need guidance.



Kirt Prete

Dealer Principal

Contact Us

(306) 236-1810