After a 25-year hiatus, the iconic Ford Bronco is returning to the market, and it’s fully loaded with more tech, style and adventure-ready performance features than ever before. Ford took a “build your own Bronco” approach for this SUV’s 2023 release, offering at least 8 different models to choose from (don’t worry, we’ll provide an overview of each one) plus myriad additional packages and accessories, allowing drivers to create the Bronco they’ve always dreamed of. No matter which model you choose, standard features include a turbocharged 2.3-litre engine, removable roof and body panels, Ford’s most innovative tech and safety systems, and off-roading capabilities that blow rivals, like Jeep Wrangler, out of the water.
“Combined with a quasi-retro exterior, a fully modern interior, and removable doors and roof, the Bronco represents a new beginning of off-roading for Ford. Its affordable base price makes it accessible to millions of anxious buyers, many of whom have been waiting years to see this day.”
Ford didn't take the re-release of this legendary SUV lightly -- Bronco was rigorously tested in the Johnson Desert Valley and the Baja 1000 (one of the world's toughest off-road endurance races) to ensure that it would come to market as the world's best-performing sport utility vehicle. With standard 4X4 and selectable engagement, a segment-first 7-speed manual transmission or 10-speed automatic transmission, Trail Control, Trail Turn Assist, Terrain Management System and so much more, no adventure is off limits for this rugged machine. Need to bring along your toys? Bronco's 3,500-pound max towing capacity has got you covered.
Best-in-Class Departure and Breakover: handle sharp drops and steep inclines better than all the rest with a max-departure angle of 37.2 degrees.
Best-in-Class Ground Clearance: Bronco’s 11.6-inch clearance allows you to avoid rocks, branches and other obstacles in your path.
Best-in-Class Water Fording: an exceptionally high air intake allows you to safely plow through up to 33.5-inches of water.
Best-in-Class Power: Bronco’s available 2.7-litre 6-cylinder EcoBoost engine produces 310 horsepower and 400 lb-ft of torque. Even the standard 2.3-litre EcoBoost engine delivers best-in-class 4-cylinder torque at 310 lb-ft, and a mighty 270 horsepower.
“(Purists) will applaud the Bronco's optional manual transmission and many nostalgic details. Its interior layout is simple but loaded with technology, such as an available 12.0-inch touchscreen and an off-road performance app. The cabin also contains durable, waterproof surfaces that protect things when the doors and the soft or hardtop roofs are removed. Its convertible nature—along with two- and four-door body styles—pits Ford's most rugged SUV against the popular Jeep Wrangler.”
Don’t let Bronco’s blast-from-the-past retro styling fool you -- the 2023 iteration is one of the most modern vehicles in the Ford lineup. The 8- or 12-inch embedded touchscreen supports a wide variety of wireless infotainment features via Ford’s new Sync 4 software, including standard Apple CarPlay and Android Auto connectivity, available WiFi hotspot and built-in navigation. Bronco’s cabin boasts an intuitively-designed dash, which includes smart storage solutions for your devices, and user-friendly controls for on-the-go accessibility.
Ford’s tech extends to their suite of smart safety systems, too. The 2023 Bronco comes with safety features like Forward-Collision Warning with Auto Emergency Braking, Lane Departure Warning and Blind-Spot Monitoring. Features vary among models, so don’t hesitate to ask your PineRidge Ford sales representative about Bronco’s available tech and safety packages.
The 2023 Ford Bronco lineup is a “choose your own adventure” experience. Each model offers a wide range of possibilities, with certain types of adventure in mind, and can be further customized with hundreds of add-on packages and accessories. The lineup begins with the Base model (the most customizable Bronco in the family) and builds additional heavy-duty features into each subsequent trimline, culminating in the high-thrills WildTrak model. Your PineRidge Ford team member will be able to walk you through your options as you explore each available Bronco: Base, Big Bend, Black Diamond, Badlands, Outer Banks and WildTrak.
The 2023 Ford Bronco Sport is another fantastic option for those who demand top-of-the-line off-roading capabilities, but are interested in a more compact overall design. The baby-brother Bronco Sport offers a spacious and configurable cabin, a long list of innovative driver assists, incredible versatility for both city and backcountry driving and majorly competent power.
Be among the first to hit the streets of Meadow Lake in the highly-anticipated 2023 Ford Bronco! We’ve already started to welcome new inventory here at PineRidge Ford, but with so many customizable options to choose from, our team can help you reserve the perfect Bronco for your lifestyle and budget. Check back often to see our growing inventory, or give us a call to score one of these popular SUVs today!